BOLD Truth #11

Once again, the Super Bowl arrived with a flurry of expensive ads. And, once again, most of them we’re forgettable. A sad waste of millions of dollars. However, there were a handful that exhibited the traits of effective, memorable advertising — namely relevance, humor, an unexpected twist, emotional power and/or exquisite imagery. Hats off to the talent and guts of those who created ads with such attributes. Intelligent creativity, I call it. And it’s not easy to come by. But when it happens, it results in the kind of advertising that gets talked about — which is the best kind, because that publicity is free.